Local Media Resources
To help communities and individuals publicize events/actions, Fighting Poverty with Faith is excited to offer the following resources:
Publicizing Your Food Stamp Challenge:
- How to Publicize Your Food Stamp Challenge – 1 page flyer
- How to Plan a Community-Wide Food Stamp Challenge – 1 page flyer
Media Strategies: Take a look at this great PowerPoint presentation – developed for Fighting Poverty with Faith by Kristin Ford, Director of Communications Strategy at Faith in Public Life. The PowerPoint is focused on attracting media to your Fighting Poverty with Faith event. It addresses about ways to maximize exposure for your events, attract the media’s attention, and leverage your news hook. Additionally, it looks as tricks of the trade on message framing, and touches on nuts and bolts for pulling off a successful event, including who to line up as speakers, how to prepare spokespeople to talk to the press, what to include in a media advisory and/or a press release, how to interact with media at the event, and how to follow up.
Sample Op-Ed: Placing a poverty- or hunger-focused opinion editorial in your local newspaper is great way to raise the profile of poverty issues in your community. Use the Fighting Poverty with Faith sample op-ed as a template!
Sample Media Advisory: A media advisory, like a press release, is used to send newsworthy (or “timely”) information to members of the media. However, media advisories are more highly specific. Media advisories tend to deal with event news, and serve as a sort of invitation for journalists to attend. Use the Fighting Poverty with Faith National Event Media Advisory as a sample.
Sample Press Release: A press release is a statement prepared for distribution to the media. The purpose of a press release is to give journalists information that is useful, accurate and interesting. The Fighting Poverty with Faith National Event Press Release will be available as a sample on October 27th, 2011.